Your ad copy needs to do one thing: get people to stop scrolling, pay attention, and take action.
Here’s the formula that works every time.
Start with a strong hook. This is the first thing they see, and if it’s weak, they’re gone. The best hooks call out a pain point, challenge a belief, or spark curiosity.
Examples:
"You're wasting half your ad budget and don't even know it."
"Tired of working twice as hard for half the results?"
"Most businesses fail because they mess this up. Are you next?"
Agitate the pain. Make them feel why they need a solution. Don't just state the problem—make it real for them.
Example: "You’re running ads, but they’re not converting. You’re spending money, but nothing’s coming back. Maybe you’ve tried fixing the copy. Maybe you’ve changed the targeting. But no matter what, the results aren’t there. That’s not your fault—it's the way most people run ads. And it’s exactly why your competition is eating you alive."
Present the solution. This is where you transition from their pain to what you’re offering. Keep it simple and clear.
Example: "We fixed this for hundreds of businesses with a simple shift. Instead of throwing money at broad targeting and hoping for the best, we use a proven ad formula that guarantees attention, engagement, and conversions. And now, we’re handing it to you."
Give them a no-brainer offer. Stack the value so high that saying no feels stupid.
Example: "For the next 48 hours, we're offering a free ad audit. We’ll break down exactly what’s wrong, what needs to change, and how to fix it—no charge, no commitment. This isn’t some generic advice; it’s a tailored strategy based on real data. If you want in, hit the link now."
End with a direct, clear call to action. Tell them exactly what to do next. Don’t make them think.
Example: "Click the link, book a free 10-minute audit, and let’s turn your ads into a profit machine."
Every high-performing ad follows this structure. Plug in your business, adjust the wording, and launch. If you'd like to see how we'd implement this for your business, get in contact here.
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Talk soon,
Trey
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